White Space is a major part of good design. It can add emphasis to small details and makes designs communicate more effectively and clearly. A cluttered design isn't aesthetically pleasing, just the same as a cluttered desk isn't nice to work at; less is more. White Space shows that the designer has taken a minimalistic approach and shows that they are thinking mainly about composition and how the audience can interact/read it in the easiest and most comfortable way possible. 

In order to focus the viewer on a picture, try using white borders (you can use other colors as well). This way you can attract attention on what’s inside an object or a picture for that matter. Make use of white space in these situations and you will see how much more improved your graphic design can be.

Generally there are 2 types of white space:

  1. Active White Space (this one insures a better structure and layout in design and it gives focus to the content area. It is usually left out intentionally, hence it delimits one element from the other)
  2. Passive White Space (this is the default white space left out at the borders or in between content in order to make it readable)

White space exists for a reason – to ease the process of analyzing graphics or content so this is what you have to remember while using it in graphic design. The human eye percepts an organized and clean layout better than a cluttered space full of visual disturbances.


Mary Martin, Permutation, 1969, gouache on paper, 71 x 54 cm

Robert Rauschenberg, White Painting, 1951

Genderless Fashion


JW Anderson Mens F/W 2013 


12 year old Frasse Johansson (the creative director's son) for Acne Studios F/W15 Womenswear



“Simplicity is the ultimate sophistication” - Leonardo da Vinci


- Overcome creative boundaries

- Strategy

- Statement of Intent

- Forward thinking

- Reframing an existing - 'Quote'

- What does the artist need to do/or be

- Restrictions/Rules/Systems

- Learn is the most important thing

- Knowledge makes everything simpler  


 Staatliche Bauhaus, Walter Gropius, 1919

"Architects, sculptors, painters – we all must return to craftsmanship! For there is no such thing as “art by profession". There is no essential difference between the artist and the artisan. The artist is an exalted artisan".

Walter Gropius was a German architect and the founder of the Bauhaus movement in 1919, by merging two schools for applied and fine arts in the Weimar Republic – the University of Applied Arts in Vienna with the Saar College of Fine Arts in Saarbrücken, Germany. His aim was to found a school that would operate as a centre for industry and crafts, with teaching administered through practical workshops. The manifesto consisted of a four-page pamphlet printed in 1919, in which Gropius announced that in his school, architecture, sculpture and painting would return to craft. This manifesto is important as he is describing the intentions he has for the Bauhaus movement, which describes the outlines for the design ethic taught by the Bauhaus.


Five Points Towards a New Architecture, Le Corbusier, 1926

"The following points in no way relate to aesthetic fantasies or a striving for fashionable effects, but concern architectural facts that imply an entirely new kind of building, from the dwelling house to palatial edifices… The age of the architects is coming."

Le Corbusier thought of as a pioneer of modern architecture. His prefabricated housing, with its emphasis on open communal space and exterior facades free from structural constraint, were hugely influential in the re-building of French cities after the First World War. In his 1923 publication, 'Toward a New Architecture', he famously stated: “A house is a machine for living in.” This extract demonstrates his approach to uncomplicated modern buildings. 


Dieter Rams: ten principles for good design

Good design is innovative

Good design makes a product useful 

Good design is aesthetic

Good design makes a product understandable

Good design is unobtrusive

Good design is honest

Good design is long-lasting

Good design is thorough down to the last detail

Good design is environmentally-friendly

Good design is as little design as possible 

Dieter Rams set out these ten commandments to follow for good design. In the 70's he began to think about the world surrounding him “an impenetrable confusion of forms, colours and noises.” He created these commandments as a way of self evaluating his own work as he was a main contributor to the world of design. 


People wear uniform to show that they are a part of something. When people hear the word uniform they think of garments that are mandatory to be worn, representing the place of work, team or organisation that the person is part of. Personally I interpret uniforms as showing that everyone is a 'team member', showing equality as the uniform wearers are part of a community, giving them a sense of belonging. Uniform brings every one to the same platform, no matter how rich or poor he or she is and thus creating a feeling of equality amongst those wearing the uniform.  People wearing uniform are more caring for their fellows and colleagues, they care not only for their growth but the growth of their peers as well. Uniforms are very important and fosters traits which are very necessary for a person as an individual and an organisation as a whole to thrive and prosper.